Overview
- Starting next week, the 'Live Healthy' logo will appear on selected Aldi own-label items in every UK store.
- The mark will highlight products that meet strict nutrition standards consistent with the UK’s Eatwell Guide.
- Aldi targets 85% of sales from healthy products by 2027 and a 14% rise in fruit and vegetable sales by the end of 2027.
- Julie Ashfield says the label is intended as a simple signpost to help customers choose healthier options without sacrificing price or taste.
- The initiative sits alongside Super 6 produce deals and the Get Set To Eat Fresh programme with Team GB and ParalympicsGB.