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Aldi Taps Anya Hindmarch for £9.99 Universal Bag Hitting UK Stores Oct. 23

The £9.99 tote uses fully recycled, GRS-certified plastic with a built-in freepost pocket for end-of-life returns.

Overview

  • In-store launch is set for October 23 as a time-limited Specialbuy across more than 1,000 UK outlets.
  • The bag is made from 100% recycled plastic and fully certified under the Global Recycling Scheme.
  • A built-in freepost pocket allows the bag to be folded and mailed at end of life for local recycling.
  • Aldi describes the item as limited-edition and expects it to sell out quickly once on shelves.
  • The design comes in Aldi’s navy, orange, red and white and is promoted as durable for weekly shops, with the £9.99 price positioned below other Hindmarch collaborations cited at £13.99.