Overview
- On June 18, Aldi announced permanent price cuts on 25 items across categories including pet food, personal care and private-label chocolate.
- The reductions feature 20-cent discounts on Choceur Milch Mäuse and a range of other Choceur chocolate snacks.
- Aldi’s latest move follows Lidl’s May 24 record price cut across more than 500 products as both chains compete for budget-conscious shoppers.
- Some Lidl customers reported isolated price increases despite the discounter’s overall cuts, fueling skepticism in social-media comments.
- Other German retailers such as Rewe, Edeka and Norma have begun adjusting prices and consumer groups are calling for a dedicated pricing watchdog.