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Aldi Shoppers Eye 'D' Label After Viral Tip Says It Marks Discontinued Items

An Instagram video by deal-hunter Jordon Cox prompted fresh attention to how to spot products that will not return.

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Overview

  • Jordon Cox says a capital 'D' in the top-right corner of an Aldi shelf label signals the item is discontinued and will not be restocked once sold out.
  • He urged shoppers to stock up when they see the code, sharing the advice in a video on his Instagram account @Couponkiduk.
  • UK outlets including the Mirror and The Sun amplified the tip, crediting Cox’s explanation.
  • The shopper guidance aligns with Aldi’s limited-run Specialbuys model, where items often vanish after initial batches sell through.
  • Separately, Aldi confirmed two store extensions in Barrow-in-Furness and Ebbw Vale, upgrades at 21 more sites, about 40 new UK branches in 2025, and a long-term target of 1,500 stores.