Overview

• Aldi introduced bakery sections to its UK stores over five years ago and now operates them in 25 of its 1,050 branches.
• Customers posting in the Aldi UK Shoppers Facebook group say they only recently noticed the fresh pastry counters and expressed surprise.
• Shoppers frequently liken the new bakery offerings to Lidl’s in-store bakeries, which were launched in 2013.
• The bakery rollout is one element of Aldi’s broader £650 million investment that also covers 30 store refurbishments and staff pay rises.
• Aldi plans to open ten new outlets this summer and target 115 prime locations across the UK as part of its ongoing expansion.