Overview
- Effective November 14, Aldi permanently reduced prices on more than 15 dairy products by up to roughly 25 percent, with items like 500 g Skyr dropping from €1.49 to €1.19.
- Lidl announced matching reductions hours later, and chains including Norma, Edeka, Netto Marken-Discount, Penny, Rewe, Kaufland and others aligned to the new price points.
- The latest round follows weeks of cuts that began with butter, where retail prices repeatedly fell as wholesale butter quotations dropped and competition intensified.
- Producers’ group BDM says the downturn constitutes a crisis for farmers, citing a roughly 35 percent fall in butter quotations and a 28 percent drop in cheese since October 2024 alongside a 6.5 percent rise in milk deliveries.
- Aldi presents the move as a permanent relief for shoppers and a signal of reliable basic supply; separately, Aldi Nord expanded its supervisory board and is reported to be examining closer structural alignment with Aldi Süd.