Overview
- In-store rollout across the UK begins Sunday with items including a £5.99 foot warmer hot water bottle, £5.99 long hot water bottle, £29.99 heated blanket, £34.99 winged heated airer, heated mattress pads at £19.99/£22.99, and an £89.99 midi dehumidifier.
- The Met Office issued a rare red warning for south-west England on Jan. 8 as Storm Goretti approaches, and Ofgem raised the energy price cap earlier this month.
- Aldi claims savings of up to 87% versus The White Company, citing a £5.99 long hot water bottle compared with a £45 version.
- The retailer says its £34.99 winged heated airer is half the price of Lakeland’s £69.99 model, with more than £55 off a comparable £125 Dunelm airer.
- Feature highlights include a heated blanket with four warmth levels and a digital controller, mattress pads with dual zones and three settings, a dehumidifier rated to remove up to 12L/day, and a reminder that SpecialBuys are limited once sold.