Aldi Süd Wins Court Ruling to Continue Selling 'Dubai Chocolate' Made in Turkey

German court overturns earlier decision, stating the product name refers to a recipe rather than misleadingly implying geographic origin.

The Cologne Regional Court ruled that Aldi Süd can continue selling its 'Dubai Chocolate,' despite it being manufactured in Turkey, as the name is considered a reference to the recipe rather than a geographic origin.
The decision reverses a prior ruling by another chamber of the same court, which had deemed the product name misleading under consumer protection laws.
The court found that consumers are unlikely to believe the product is made in Dubai, given its labeling and widespread understanding of 'Dubai Chocolate' as a recipe with pistachio and kadayif filling.
The ruling is not yet legally binding, and it remains unclear if Aldi Süd will reintroduce the product to its shelves after previously halting sales during the legal dispute.
The controversy arose after a German importer of Dubai-made sweets filed a lawsuit, arguing that the name 'Dubai Chocolate' constituted deceptive advertising.