Overview
- Aldi Süd has reduced the number of permanently listed brand products and product variants as part of a deliberate assortment overhaul that began in early 2026.
- Market research shows the listed assortment fell from roughly 4,550 to about 4,300 articles and branded items dropped from about 850 to near 700 while private‑label counts stayed around 2,000.
- The chain says the main goal is to reduce variant complexity because fewer variants make ordering, warehousing and shelf replenishment easier for stores.
- Aldi is keeping some delisted names in rotating promotions, has added a few new branded lines such as Pepsi and Gustavo Gusto pizza, and announced permanent price cuts for a set of everyday items.
- Rivals Lidl and Netto have slightly expanded their brand assortments, so the move could reshape competitive positioning but analysts say the longer‑term impact on Aldi Süd’s market share is still unclear.