Overview

• Aldi Süd has introduced a new shelf layout in German stores, sorting fresh meat, milk, sausage, and cheese by animal welfare categories rather than species.
• A color-coded system—blue for lower welfare levels, green for higher levels, and red for promotions—helps customers easily identify product standards.
• The company has achieved 50% compliance for fresh meat with higher-welfare standards and has fully transitioned turkey, beef, and milk to these categories.
• Haltungsform 1 sausage products have been removed, and the full shelf reorganization is on track for completion by mid-July 2025.
• The initiative supports Aldi Süd's goal to source all fresh meat from higher-welfare categories by 2030, with oversight from the University of Bonn's independent study.