Overview

• Instead of organizing cuts by species, Aldi Süd will divide its fresh meat into three color-coded zones based on welfare categories.
• The rollout is under way in 2,000 stores across South-West Germany and is scheduled to finish by mid-July.
• Consumer advocates caution that placing all minced meat in the green zone regardless of rearing level may mislead shoppers about product origins.
• The chilling units feature a blue area for Haltungsform 1 and 2, a green area for Haltungsform 3 through 5 plus minced meat, and a red area for special offers.
• Aldi Süd aims to source all fresh meat and sausage products from higher welfare stages 3 and 4 by 2030.