Overview
- The Landgericht Düsseldorf ruled against Aldi Süd, requiring discounts to be based on the lowest price in the preceding 30 days, not the last sale price.
- The case was initiated by the Verbraucherzentrale Baden-Württemberg, which claimed Aldi's pricing misled consumers with inflated discount claims.
- A specific instance involved Aldi advertising bananas at a 23% discount, using a previous higher price as a reference, despite the same price being offered weeks earlier.
- The European Court of Justice's decision supports the consumer protection argument, aiming to prevent deceptive pricing strategies.
- Aldi faces a potential fine of up to 250,000 euros for non-compliance, although the ruling is not yet legally binding.