Overview

• Aldi Süd ranks first among discounters in the Kundenmonitor Deutschland 2025, with Lidl a close second and Aldi Nord third, based on a survey of 28,976 consumers.
• Lidl is piloting its FK2025 store concept in Germany with higher shelving, centrally placed freezers, a refreshed color scheme that highlights promotions, angled electronic price labels, upgraded self-checkouts and a planned digital deposit voucher in the Lidl Plus app.
• The study credits Aldi Süd with a strong price image and trusted private labels, while Lidl scores highest for fresh produce, bakery and overall digital experience, including high satisfaction with the Lidl Plus app.
• In the United States, Business Insider reports roughly 2,567 Aldi stores versus nearly 200 for Lidl, with Aldi targeting about 3,200 by 2028 and gaining from a lean cost model with smaller assortments and private labels.
• A New York shopping test at a Lidl in Harlem found long checkout lines and some midday out-of-stocks, with a 20-item basket totaling $53.42 and notably low produce prices but certain dairy items priced higher than in Germany; separate coverage says Lidl is adapting formats and logistics, including a reported new distribution center near Philadelphia.