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Aldi Scales U.S. Delivery With Uber Eats as German Service Stays Limited

Using Uber Eats changes the cost equation for a brand built on aggressive prices.

Overview

  • More than 2,500 Aldi locations in the United States now take grocery orders via Uber Eats following a late September rollout announced on Business Wire.
  • Aldi operates about 2,500 to 2,567 U.S. stores and targets roughly 3,200 by 2028, placing it among the fastest-growing grocery chains.
  • Uber Eats orders include variable delivery fees that can blunt the retailer’s in‑store price advantage.
  • In Germany, delivery is restricted to Aldi Süd’s ‘Mein Aldi’ pilot in Mülheim an der Ruhr, Duisburg, Oberhausen and Mönchengladbach with a €20 minimum and a €4.50 fee up to €50, while Aldi Nord says delivery is not planned.
  • U.S. shoppers are turning to discounters as grocery costs stay high, and in Germany competitor Lidl is shifting to nationwide uniform pricing.