Overview

• The rollout covers the discounter’s UK estate, reported as about 1,060 supermarkets.
• Zones group discounted bread, fresh produce and other items nearing their use-by dates for easy pickup.
• Price cuts are applied throughout the day, offering multiple chances to buy items that might otherwise go unsold.
• Aldi says the move complements its surplus redistribution through Neighbourly and Too Good To Go.
• The approach echoes marked discount areas used by Tesco, Sainsbury’s and Morrisons, with local reports listing specific branches adopting the zones.