Overview
- The clearly marked areas will feature discounted bread, fresh produce and other perishable items nearing their use-by dates.
- Items will be moved into the zones and reduced throughout the day, giving shoppers more chances to buy goods that might otherwise go unsold.
- Regional launches are highlighted in Merseyside, Stoke-on-Trent, County Durham, Bolton and Watford, though some stores have not confirmed exact start dates.
- Aldi describes the change as part of its value and waste-reduction strategy, with Luke Emery saying the zones help signpost last-minute bargains.
- The rollout complements Aldi’s daily surplus donations via Neighbourly, its Too Good To Go Surprise Bags, and a £1.6bn UK expansion plan targeting about 80 new stores in 2026–27.