Overview

• The new areas group discounted bakery items, fresh produce and other perishables nearing their use‑by dates.
• Prices are reduced throughout the day rather than at a single set time.
• Aldi says the move supports shoppers seeking last‑minute savings and forms part of its affordability push.
• The rollout complements existing efforts that include daily surplus donations via Neighbourly and Surprise Bags sold through Too Good To Go.
• The change aligns Aldi with rivals that run similar marked reduction sections, with local outlets listing participating branches such as those in Stoke‑on‑Trent.