Overview
- Aldi achieved £1.6 billion in sales over the four weeks to Christmas Eve, marking its best Christmas trading period to date.
- Sales of Aldi's premium 'Specially Selected' range grew by 12% year-on-year as shoppers opted for affordable luxury during the holidays.
- Monday, December 23, 2024, was Aldi's busiest trading day ever, with nearly three million customers visiting its stores.
- Rival Lidl also reported record Christmas sales of over £1 billion, reflecting the growing popularity of discount supermarkets in the UK.
- Aldi's growth highlights a shift in consumer spending habits, with many families balancing festive celebrations and financial uncertainty heading into 2025.