Overview

• Which? named Aldi the UK's cheapest supermarket for August 2025, pricing a 75-item basket at £127.92.
• Lidl finished a close second at £128.30 with loyalty pricing or £128.35 without, underlining the fine margins in monthly comparisons.
• Aldi celebrated with a tongue-in-cheek 'apology' on its social channels to Lidl, including the line "we're really, actually, properly sorry" and a jab about an "f-tier caterpillar cake."
• Chief commercial officer Julie Ashfield said Aldi was delighted by the recognition and emphasized maintaining strong value alongside consistent product quality.
• Shoppers responded with amused comments, praising the playful banter captured in posts highlighted by UK media.