Overview
- Aldi will run its Christmas Super Six at 8p per item across all UK stores from December 18 to 24, covering potatoes, carrots, parsnips, cabbages, sprouts and swede.
- Chief executive Giles Hurley says Aldi will lock in the lowest prices on vegetables, turkey and trimmings, stating the discounts are funded by the retailer without reducing supplier payments.
- Lidl’s counteroffer prices a full dinner for eight at £11.85, anchored by a £9 whole turkey and multiple vegetables at 8p, with the promotion active December 19 to 24.
- Farming bodies including the British Growers Association and the NFU have raised concerns that repeated deep discounts risk distorting perceptions of production costs.
- A first‑person shop test at Lidl totalled £27.09 for a four‑person meal including turkey, trimmings, pudding and fizz, illustrating how shoppers can assemble low‑cost feasts during the promos.