Overview
- Aldi announced the deal on Friday and said shoppers can buy a complete festive meal for eight for £10.85, which the company equates to £1.36 per person.
- The supermarket will run its Festive Super Six in stores from December 19 to December 24, 2026, and will cut core Christmas vegetables to 8p each.
- The Super Six vegetables include 2kg white potatoes, 500g Brussels sprouts, 1kg carrots, 500g parsnips, swede, and red or white cabbage, and Aldi’s 3kg British small turkey is priced at £8.85 (£2.95/kg).
- Lidl has confirmed a rival frozen-queue style offer with selected vegetables at 9p each starting on December 19, 2026, intensifying seasonal price competition.
- Aldi says it will absorb the price reductions so supplier payments are not reduced, a company claim that has not been independently verified and that could shape supplier and retail margins this season.