Overview
- Aldi announced the Value Christmas Dinner and Festive Super Six promotion in mid-November 2026 as a budget bundle that totals £10.85 for a meal meant to serve eight people.
- The centrepiece is a British Small Whole Fresh Turkey priced at £2.95 per kg (a 3kg bird at £8.85) while six core vegetables will be sold at 8p each during the promotion.
- The main Festive Super Six and Value Christmas Dinner range will be available in stores from December 19 to December 24, 2026, with Yorkshire puddings and stuffing reportedly reduced from November 25.
- Aldi says it will fund the retail price reductions itself so the prices paid to British growers and suppliers are not lowered.
- The move heightens seasonal supermarket competition — Lidl has a 9p vegetable offer for the same December 19 start — and the cuts could ease costs for cash-strapped households while keeping pressure on rival grocers and margins.