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Aldi Named UK’s Cheapest Supermarket and Launches £1,000 Voucher Giveaway

An independent study by The Grocer put a 33-item basket at £59.44 at Aldi, highlighting its consistent pricing edge over rivals.

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Overview

  • The Grocer’s survey based on 33 everyday items found Aldi’s basket cost £59.44, making it 56p cheaper than Lidl and £20.41 cheaper than Waitrose.
  • Which? has crowned Aldi the UK’s cheapest supermarket every month for the past four years, including all of 2025.
  • Julie Ashfield, Aldi’s chief commercial officer, said accolades from the G33 price survey and Which? prove its unmatched value week in, week out.
  • To celebrate the accolade, Aldi is giving away £1,000 in store vouchers to ten shoppers, with each winner receiving £100.
  • The competition to win the vouchers closes at midnight on Sunday, July 13, 2025.