Overview
- Musgrave reduced SuperValu and Centra own‑brand Irish butter to €3.39 for 454g packs and €2.09 for 227g packs, delivering savings of up to €0.60 per pack.
- The Musgrave price changes took effect yesterday across stores nationwide, with Aldi implementing matching reductions immediately.
- Aldi set its Kilkeely Pure Irish Creamery Butter to €3.39 for 454g and €2.09 for 227g, and said it will review pricing daily to maintain value.
- Musgrave said it is investing in own‑brand ranges to support shoppers facing household cost pressures.
- The moves follow recent cuts to milk and bread, and reporters have sought confirmation from Dunnes Stores, Tesco and Lidl on whether they will match the new butter prices.