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Aldi Marks Kevin the Carrot Anniversary With Limited-Edition ‘Carrot’ Engagement Ring Giveaway

Aldi frames the stunt as tapping consumer enthusiasm for festive proposals.

Overview

  • Entries are open November 5–19 by emailing carrotring@aldi.co.uk, with eligibility limited to UK residents aged 18 and over.
  • The rings were crafted with Jessica Flinn Fine Jewellery and feature an orange carrot-shaped cubic zirconia flanked by two marquise peridot stones.
  • Entrants must include their full name, holiday proposal plans, why the ring suits their partner, and a preferred size of small (15.6mm), medium (17.2mm) or large (18.8mm).
  • Winners will be notified by email within 14 days after the competition closes, and one outlet reports 40 rings will be awarded.
  • The giveaway ties into a new Christmas advert marking 10 years of mascot Kevin the Carrot, which includes a proposal scene inspired by Love Actually.