Overview
- Aldi reduced prices permanently on more than 30 cheese items from October 9 by up to 16% or €0.50, largely across its Milsani and Hofburger lines, with a few organic products included.
- Examples at Aldi include 400 g packs of Hofburger Gouda, Edamer and Tilsiter, and Milsani Butterkäse now priced at €2.49, down from €2.99.
- Norma followed with cuts on over 20 cheese varieties, also trimming up to €0.50 per item.
- The escalation follows Lidl’s late-September move to drop its Milbona Deutsche Markenbutter to €1.49, a cut competitors such as Aldi, Rewe, Edeka, Kaufland, Penny and Netto quickly matched.
- Industry reporting notes competitors typically align with such cheese price levels within one to two days, while analysts warn the sustained reductions tighten margins for dairy processors and milk farmers even as shoppers save.