Overview

• A DtGV customer-satisfaction study released in mid-July found Aldi, Lidl and Netto outperform traditional supermarkets across key categories
• Aldi secured the title “Beste Eigenmarke” in 10 of 26 segments, led by Gut Bio/Bio and Nur Nur Natur
• Private-label lines like Gut & Günstig and Ja! saw sharper price increases in 2023 than national brands, boosting discounters’ profit margins
• Discounters control roughly 80 percent of Germany’s food retail market and continue to exert strong negotiating power over suppliers
• Independent assessments confirm no-name alternatives deliver comparable quality as branded products, driving a surge in digital-tool-assisted savings