Overview

• Two versions conceal pink or blue buttercream to reveal a baby's sex, with pink and blue chocolate beans decorating the cake.
• Winners will be notified by email on September 28 and will receive the cake free of charge.
• To enter, shoppers must email GenderRevealCuthbert@aldi.co.uk with their name, nearest Aldi, the baby's gender, and a brief note on why they should win.
• Aldi describes the launch as a UK supermarket first and ties the timing to September’s peak birth rates, citing government data.
• Internal research cited by Aldi says 58% of millennials have celebrated gender reveals and 48% of Gen Z have attended several, with cake the preferred reveal method.