Overview

• Aldi’s Village Bakery Cake Pops, priced at 50p each, undercut Starbucks’ similar offerings by approximately 85%.
• The cake pops are sold in packs of four for £1.99 and come in two flavours: Birthday Cake and Cookies & Cream.
• Starbucks cake pops are currently priced between £2.50 and £3.47 each, depending on location in the UK.
• Shoppers have praised Aldi’s cake pops on social media for their affordability and taste.
• This launch continues Aldi’s strategy of providing low-cost dupes of popular branded products, following earlier releases like a £4.99 Stanley Cup flask alternative.