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Aldi Jar Beats Brands in Raspberry Jam Taste Test

A Reach PLC lifestyle review found budget supermarket own‑label jars can match or outperform pricier branded preserves and offer stronger value for shoppers.

Overview

  • A single-taster comparison by Mia O'Hare rated Aldi's seedless raspberry jam highest and M&S's seeded conserve highest among seeded options, with Bonne Maman close behind.
  • The ranked scores from the test were Aldi 10/10, M&S 10/10, Bonne Maman 9/10, Tesco 8/10, Asda 7/10, Hartley's 6/10, and Lidl 3/10.
  • Price differences were marked: many supermarket own-label jars were around 89p while branded jars ranged from about £1.70 (Hartley's) to £3.95 (Bonne Maman).
  • The reviews stressed texture and seed content as key factors, noting seeded jars had more crunch and some seedless jars were runnier or more jelly-like, which shaped flavour perception.
  • Writers and publishers flagged the test as subjective and limited by one reviewer and local stock, and the pieces were syndicated across Reach PLC titles as practical consumer guidance rather than definitive lab results.