Overview
- Aldi disclosed Tuesday that its quietest in-store hours during the school holidays are typically before 10am and after 8pm on weekdays with some quieter late Saturday evenings, and it urged shoppers to use these windows to avoid crowds.
- The company reiterated that it has invested more than £200 million in price cuts so far in 2026 to lower costs across fresh, frozen and household essentials.
- Aldi highlighted regular money-saving programmes including the fortnightly Super 6 fresh-produce deals, twice-weekly Specialbuys (published two weeks in advance), and red-sticker markdowns of up to 75% on near‑date bakery, meat and deli items.
- Two short-term family supports run through July and August: a Summer Support Scheme that will award one family a £50 voucher each day and the Mamia New Parent Fund that gives entrants a chance to win a £100 voucher each week by sending a Mamia nappy receipt.
- Aldi frames the guidance and promotions as practical help for household budgets during a busier season and as a way to drive seasonal engagement across its UK stores, with shoppers advised to check in-store leaflets or the website before visiting.