Overview
- New items include chocolate brownie ice cream, cocoa balls, Protein Multigrain Choco Hoops, Protein Rice Cakes, a Protein Cookie Crumble bar, and a kimchi flavoured noodle pot.
- Entry price is 69p for Harvest Morn Protein Balls, introduced after viral #ProteinBalls interest reported at roughly 294,000 Instagram tags.
- Standout protein counts cited include Protein Greek Style Yoghurt at 50 g for £1.59 and a Beef Burrito Protein Pot at 36 g for £1.79.
- Articles summarize research that higher protein can increase satiety, reduce cravings and has a higher thermogenic cost than carbohydrates or fat, with mechanisms involving ghrelin, PYY and GLP‑1.
- Reported guidance suggests roughly 1.0–1.6 g of protein per kilogram of body weight daily and at least 20–30 g at breakfast, with advice to seek medical input, especially for kidney concerns.