Overview

• Aldi will sell the Cake Sandwich in UK stores from Monday, October 13, in packs of two priced at £1.99.
• The treat features two layers of vanilla sponge with vanilla frosting and rainbow sprinkles.
• The retailer pitches it as an all-cake take on the trend, declaring that bread belongs under beans, not buttercream.
• The launch follows summer efforts from M&S and Tesco that used brioche-style bread and drew mixed customer reactions.
• It is a limited-edition product with no online ordering, so shoppers must visit physical branches.