Overview

• Aldi partners with food storage specialist Kate Hall to offer customers practical guidance on preserving potatoes.
• Research commissioned by Aldi reveals UK households throw away an average £387 of groceries per year and discard about 4.4 million potatoes daily.
• Hall advises refrigerating potatoes to extend their shelf life by up to three times and warns against storing them next to onions to prevent sprouting and mould.
• Customers are encouraged to cook and freeze potatoes once cooled, then reheat from frozen to minimise waste and stretch budgets.
• Luke Emery, Aldi UK’s National Sustainability Director, says the campaign builds on the retailer’s efforts with suppliers to reduce waste and mark down near-date items.