Overview

• Starting June 5 through Labor Day, Aldi is reducing prices on more than 400 items, representing nearly 25 percent of its U.S. inventory
• The discounts are projected to save shoppers about $100 million on essentials and seasonal staples such as hot dogs, potato chips, paper towels and freezer bags
• A Pew Research Center survey found that 67 percent of Americans remain very concerned about the cost of groceries and household goods
• Major rivals including Walmart, Kroger, Target, Walgreens and Amazon Fresh have rolled out comparable price cuts to court budget-focused consumers
• Aldi plans to open 225 new U.S. stores this year and aims to add a total of 800 by 2028