Overview
- Aldi reduced prices by €0.10 to €0.50 on 17 everyday items effective 2 January across roughly 4,200 German stores, targeting rice varieties, wraps, bread and crispbread, and peanut spread.
- Lidl announced near-identical nationwide reductions of up to €0.50 on rice, bakery items and related products, stating the new prices carry no announced end date.
- Edeka, Kaufland, Netto Marken-Discount, Norma, Rewe and Penny confirmed comparable adjustments, signaling a broad response across major chains.
- The latest round follows an intensified Aldi–Lidl price contest through late 2025, with discounters seeking to defend price leadership on high-volume staples.
- Prior analyses found parts of Lidl’s 2025 “permanent” cuts later reversed and prompted legal action from consumer advocates, who now urge greater transparency on lasting savings.