Overview
- Starting January 2, Aldi reduced prices by €0.10 to €0.50 on a defined list of 17 everyday items.
- Examples include Bon-Ri Jasmin rice dropping from €2.49 to €1.99 and lower prices on basmati, parboiled, and express rice.
- Discounted categories span rice, wraps, bread products, crispbread, and peanut butter under brands such as Bon-Ri, Goldähren, Grandessa, and Trader Joe's.
- Availability and exact discounts vary by region, with several items marked specifically for Aldi Nord or Aldi Süd.
- Trade coverage reports the cuts as part of intensified price competition in late 2025, with Lidl challenging Aldi's price leadership.