Overview

• Effective 19 August, Aldi reduced its Rio D’Oro Premium orange juice to €2.65 from €2.99 with the change described as permanent.
• The retailer also lowered prices on other juice lines by up to 11%, including Rio D’Oro orange nectar to €1.79 and the 1‑liter orange juice to €1.99.
• Aldi framed the move as passing savings to shoppers and reaffirming its price-leadership promise.
• Industry reporting ties the reductions to falling world-market prices for orange-juice concentrate, and Norma has already matched the cuts.
• The adjustments follow years of sharp juice price increases driven by poor harvests in Brazil and Florida, with producers facing ongoing cost pressures.