Overview

• Aldi Süd and Aldi Nord officially stated on April 28, 2025, that they have no plans to introduce background music in their stores.
• The no-music policy helps discounters like Aldi and Lidl avoid GEMA licensing fees and reduce operational costs.
• In contrast, full-service supermarkets such as Rewe and Edeka use background music to enhance the shopping experience and influence customer behavior.
• Market researcher Jens Lönneker highlights that discounter customers prioritize low prices and essentials over an immersive in-store experience.
• This approach reflects Aldi and Lidl's broader strategy of focusing on simplicity and cost efficiency to maintain their competitive edge.