Overview
- Both discounters opened 2026 by lowering prices on selected private-label staples such as rice, rolls and wraps, while national brands largely remained unchanged or higher than a year ago.
- Independent tracking cited by Lebensmittel Zeitung found no monitored branded items cheaper year over year and noted price pressure still visible on categories like coffee, meat and chocolate.
- Smhaggle reports roughly a quarter of Lidl’s 2025 “permanent” reductions are now pricier again, with examples including Dulano bio liverwurst rising to €1.69, while Lidl says 900 products are currently cheaper without naming items.
- Consumer behavior is shifting toward alternatives: online grocer Knuspr reports strong gains for private labels, including 137% growth for its “Jeden Tag” range, as frustration mounts over shrinkflation such as Milka bars reduced to 85g at €1.99.
- Regional egg shortages persist after avian influenza outbreaks in Saxony, holiday logistics and stronger demand, with empty shelves reported in parts of NRW; retailers say basic supply is secured, though assortments may be limited and prices could rise as flocks are rebuilt.