Overview
- From November 17, Lidl lowered prices across numerous Milbona items and Aldi made permanent reductions on more than 15 Milsani products, with cuts of roughly 7–25 percent.
- Entry-level benchmarks fell again, with 250 grams of butter now €1.29 and fresh whole milk (3.5 percent) €0.95 at leading discounters.
- Edeka and Netto, along with Rewe, Penny, Kaufland and Norma, said they will match comparable private‑label reductions across butter, milk and cream.
- Retailers cite increased milk deliveries and cheaper raw‑material quotations as the rationale, following sharp volatility since butter prices peaked in October 2024.
- Producer associations BDM and DBV warn the ongoing discounting pressures farm incomes, describing the situation as price dumping that could force exits.