Alcohol to Be Allowed on Stadium Stands in English Football Pilot Program

For the first time in 40 years, fans at select women's second-tier football matches in England will be permitted to consume alcohol on the stands during a trial initiative.

• The pilot program will allow alcohol consumption on the stands during matches at selected Women's Championship clubs, including Bristol City, Newcastle United, Southampton, and Birmingham City.
• This marks the first time since 1985 that alcohol will be permitted in sight of the pitch during professional football matches in England.
• The 1985 ban was introduced to curb hooliganism, restricting alcohol to designated areas like hospitality zones and concourses in stadiums.
• The Women's Professional Leagues Limited (WPLL) will assess the trial's outcomes before deciding on broader implementation.
• The first matches under the pilot program are scheduled for January 19 at Bristol and Southampton, with safety and fan choice cited as key considerations.

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