Overview

• A July Gallup poll found only 54% of U.S. adults report consuming alcohol, the lowest figure since Gallup began tracking in 1939 and down from 58% in 2024.
• For the first time in Gallup’s records, 53% of Americans say moderate drinking of one to two drinks per day is bad for their health.
• Self-reported drinking frequency among drinkers hit record lows with an average of 2.8 drinks per week and just 24% reporting use in the past 24 hours.
• The American Heart Association and American College of Cardiology have updated guidance to urge abstention, and the 2025–2030 Dietary Guidelines advisory process is reconsidering recommended alcohol limits.
• Wine and spirits brands have signaled shrinking revenues and are launching efforts to re-engage younger consumers as only half of adults aged 18–34 now report drinking.