Overview
- The Organización de Consumidores y Usuarios (OCU) published its 2026 supermarket price study in late September, naming the Alcampo hypermarkets in Coia (Vigo) and Bonaire (Aldaia) as the joint cheapest single stores while listing Supermercados Dani among the country's lower-cost chains.
- The study compared 101,520 prices across 690 establishments in 189 cities using a standardized 244-product basket and found an average annual saving of about €1,310 when shopping at the cheapest versus the most expensive local store, with Madrid showing a gap of roughly €4,381.
- Year-on-year inflation in the indexed basket was modest at about 1.8 percent, fresh foods rose faster at 4.7 percent, and the OCU calculates food prices have climbed about 39.5 percent over the past five years.
- Local reporting in Ideal says Granada-based Supermercados Dani has been acquired by El Jamón and that 19 Dani outlets in Granada, Almería and Jaén will be converted, a development that the coverage describes as reported rather than confirmed by the OCU study.
- The findings mean where consumers shop can materially affect household grocery costs, and the reported Dani takeover and planned conversions could change local price options and brand choice for shoppers in the affected southern provinces.