Overview
- The government confirmed the new plate will feature the provincial motto 'Strong and Free.'
- A three-round public vote determined the design, marking the first full redesign in more than 40 years.
- Motorists can pay $28 to switch once the plate is released, receive it at renewal at no added cost, or keep current plates if they remain in good condition.
- Reflective technology is built in to improve low-light readability, support automated systems, and deter counterfeiting.
- Premier Danielle Smith highlighted Moraine Lake’s international recognition and said the public choice makes the plate meaningful for the province.