Overview

• Alberta's 'Scrap the Cap' campaign will run ads in five provinces, opposing the federal emissions cap for the oil and gas sector.
• Premier Danielle Smith argues the cap is essentially a production limit that threatens jobs and economic stability.
• Federal ministers accuse Alberta of spreading misinformation, asserting the cap targets pollution reduction, not production cuts.
• Economists debate the cap's impact, with some arguing it won't significantly affect gas prices but may reduce jobs and wages.
• The campaign coincides with the upcoming COP29 summit, where climate policies are expected to be a focal point.