Overview

• Brett Catlin said Alaska has not changed its core award pricing logic and now lets members use points for every seat, which can surface higher prices where cash demand is strong.
• He confirmed multi‑factor authentication is in active development to combat escalating loyalty‑account fraud and described it as coming soon.
• LATAM award redemptions for Alaska members disappeared at the end of September, and Catlin tied partner losses to pressure from larger carriers while pointing to additions like Starlux and Philippine Airlines.
• Catlin highlighted the new Atmos Summit credit card’s 3x earning on foreign purchases as a key differentiator aimed at expats and global spenders.
• He said top‑tier elites are upgraded to the front cabin more than 60% of the time on paid Main Cabin fares and noted work underway on upgrade inventory and other pain points.