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15h ago

Alaska Air Names Diana Birkett Rakow Hawaiian Airlines CEO, Effective Oct. 29

She is tasked with strengthening the Hawaiian brand to drive long‑term results during Alaska's integration.

A banner announcing Alaska Air Group's acquisition of Hawaiian Airlines hangs on the facade of the New York Stock Exchange (NYSE) in New York City, U.S., December 10, 2024. REUTERS/Brendan McDermid/File Photo
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Diana-Birkett-Rakow

Overview

  • Joe Sprague will retire after a 25-year career with Horizon Air, Alaska Airlines and Hawaiian Airlines.
  • Birkett Rakow will be based in Honolulu with responsibility for Hawaiian’s long‑term performance and brand development.
  • She will continue to report to Alaska Air Group CEO Ben Minicucci, remain on the executive committee and retain oversight of sustainability and venture investments via Alaska Star Ventures.
  • Operational consolidation is progressing, with the joint Atmos Rewards loyalty program live and a single FAA operating certificate expected in the coming weeks.
  • Alaska Air Group also promoted Kyle Levine to executive vice president, corporate and public affairs, chief legal officer and corporate secretary.