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Alan Tudyk Says He Was Erased From I, Robot Publicity After Outperforming Will Smith in Test Screenings

It highlights how early audience testing can marginalize motion-capture actors despite strong audience acclaim.

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Alan Tudyk attends "Resident Alien" Season 4 press line during 2025 Comic-Con International: San Diego at Hilton Bayfront on July 25, 2025, in San Diego, California.
Sony
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Overview

  • Tudyk revealed on Jim Cummings’s Toon’d In podcast that test screenings ranked his Sonny character above Will Smith’s role, leading the studio to omit his name from all pre-release marketing.
  • Entertainment outlets including Variety, Deadline, Collider and Entertainment Weekly have published his account and reported that inquiries to Will Smith’s and studio representatives received no public response.
  • I, Robot earned $353 million globally and an Oscar nomination for visual effects in 2004, but motion-capture performances were still emerging and often omitted from publicity efforts.
  • The case underscores how studios prioritize marquee stars in publicity based on early audience data, frequently sidelining contributors whose performances resonate with viewers.
  • Tudyk later regained visibility through high-profile mocap roles like K-2SO in Rogue One and Andor and continues to work across film and television in 2025.