Overview
- Hamel says the model was trained on Somers’ 27 books and hundreds of interviews to emulate her voice, manner and answers.
- He plans to host the AI on SuzanneSomers.com for 24/7 fan interaction and health Q&A, with responses routed to doctors she interviewed and a vetting claim attributed to supplement brand Life Extension.
- A demo shown at an AI conference earlier in 2025 left Hamel convinced the likeness is nearly indistinguishable from Somers, according to his account.
- Outlets report differing attributions for developers involved, naming Hollo (Hollo.AI) and, in some coverage, robotics firm Realbotix.
- Coverage notes enthusiasm from Hamel and family alongside broader questions about accuracy, hallucination risk and the ethics of posthumous digital replicas.